Newsletter #3

It's nice to have a chance to write for work instead of making our logo eat stuff or wear funny hats.

Hello Nob Hill,
Merlot sure has a bad rap these days. A couple years of imperfect climate, a lot of overproduction and a certain scene from Sideways (link contains adult language) has relegated Merlot to the dusty quarters of our shelves and minds. Wine snobs pass it off as pedestrian, "...the quintessential entry-level red: soft, easy-drinking and rarely challenging."

Wait. Soft? Easy-drinking? Rarely challenging? That doesn't so bad. Sounds like a nice Friday night or the reason most bathroom reading material consists of old issues of US Weekly instead of Heidegger's Being and Time.
We want to bring Merlot back. It's great as a table wine, enjoying in the park with friends or pounding by yourself, trying to forget about how your girlfriend left you for that guy with the BMW and after that had the chutzpah to claim the dog in the breakup too. Really, it's a great wine for any occasion.

For the next week (4.8-4.15) we're offering Ray's Station 2006 Merlot for $4.99, regularly $8.99. This wine is ruby in color, smells of black cherry, chocolate, and spice. Red fruit and oak overtones carry well into a warm dry finish. With the exception of this newsletter this is an unadvertised sale, so take advantage.

We are now offering 10% off wine purchases, excluding wines already on sale, when you also purchase something from the deli and mention this newsletter. Is this starting to feel like a wine club or what? Oh, the exclusivity!

The next wine tasting event is tentatively scheduled for Wednesday, April 27. We are still working out details with some vendors but when we have everything figured out we'll let you know. There was an excellent turnout last time and we are really looking forward to the next event.

As always feedback, suggestions, requests and questions are encouraged. If you haven't already, don't forget to love us on Facebook and Twitter.